Claude Pro or ChatGPT Plus - which one gets your money? 💸

Hello, AI Marketers!

Ready to part with some 💸 to earn some 💰? The arrival of Claude Pro has everyone asking if it is the superior choice over ChatGPT Plus.

Keep reading, and don't forget to mark your calendars for AIMG-recommended events -- including our next weekly AI Insiders event scheduled for September 20th! 🔥⤵

If you're not in the community yet, request to join here.

Events

• Weekly on Wednesdays, 12PM EST (virtual): AI Insiders. Join our next session on 9/20.

• 9/21, 2:15 ET: Yelp Ad Summit: The Accelerating Relationship Between AI and Advertising

• 9/28, 12PM EST: The Mediaocean Current: Flashtalking Creative Intelligence

News in Brief

• Ernst and Young launch the EY.ai platform to combine human and AI capabilities and help clients adopt AI responsibly [ey.com]

• The Biden-Harris Administration secures AI safety commitments from 8 AI companies [whitehouse.gov]

• Google introduces Creative Guidance - AI tool to analyze and optimize YouTube ads [martech.org]

Featured Stories

1. Claude Pro vs. ChatGPT Plus: Which One is Better for You?

Who should care: all

Why does this matter to marketers? Both services offer paid subscriptions for $20/month that provide faster access and additional features over the free versions. This is a useful comparison of strengths and differences to help marketers decide which paid chatbot service may be most valuable for their uses.

2. AI May Be Humanity’s Most Ingenious and Last Invention

Who should care: creatives, PR professionals, marketing educators

Why does this matter to marketers? Experts are debating whether advancing AI will deliver a golden age of creativity with boosted human ideas, or it will mean people lose a lot of meaningful work the more we lean on bots as creative crutches. And, whether the robots will ultimately wipe us all.

3. How Marketers Can Use AI to Benefit from Cognitive Bias

Who should care: PPC specialists, advertising agencies, direct response marketers, social media managers

Why does this matter to marketers? Gain a deeper understanding of cognitive biases and how AI can identify and target them to create more effective advertising campaigns. One example application would be to use AI to amplify the "loss aversion" cognitive bias by identifying what sense of loss a consumer would feel by not purchasing a product.

AI Tools to Elevate Your Week

Generate images with typography - https://ideogram.ai/

Personalized messaging assistant - https://www.personal.ai/

Turn existing content into online courses - https://courseau.co/

Until next time,

The AIMG team