Can you speed-read faster than Claude?

Welcome to AIMG’s AI Marketing Intel!

We’re here to cut through the noise of AI tools and developments and present you with the latest scoop that matters in your work.

If you ever wish to stop receiving these emails, you can unsubscribe anytime, and if you’re a current member, it won’t affect your status (there’s a separate newsletter we’re authoring for member-only news).

If you’re not a member yet, join AIMG at aimarketersguild.com.

Let's dive in!

News in Brief

• 48% of orgs use generative AI in marketing according to a Gartner study

• Salesforce releases the ‘Sheriff of AI’ ad with a survey on AI safety

• Alphabet earnings call: How Google leverages AI to improve search and ads

• The Authors Guild address an open letter to the CEOs of OpenAI, Meta, Microsoft

Featured Stories

1. Claude V2 Can Process an Entire Book in Seconds

Who should care: Content editors, Creatives, SEOs

Claude 2 is based on newer training data than ChatGPT and supports roughly 92k more tokens of context.

Why does this matter to marketers? You can feed the AI more text and get it processed faster. For example, if you were to use ChatGPT to edit an hour-long interview, you’d likely need to split the transcript into multiple parts. With Claude 2, most marketing tasks will fit within the limit.

2. AI Resurrection of Brazilian Singer Sparks Joy and Ethical Worries

Who should care: Ad execs, ad creatives

Late musician Elis Regina duets with her daughter in the Volkswagen commercial.

Why does this matter to marketers? In contrast to its powerful theme, the in-your-face branding approach makes the campaign appear unsophisticated. For marketers, this can serve as a reminder to critically review every production, whether or not the script was written by AI.

3. MIT Study Finds ChatGPT Boosts Worker Productivity For Writing Tasks

Who should care: Marketing managers

With ChatGPT, workers took 40% less time to complete the tasks, and output quality rose by 18 percent.

Why does this matter to marketers? These numbers can help you decide, for example, if it’s worth employing ChatGPT Plus full-time.

4. AI + ChatGPT Job Search Cheat Sheet

Who should care: All

Tools to build a resume, network, prepare for an interview at a specific company, transition to a new niche or industry, and more.

Why does this matter to marketers? Recent layoffs at media and tech companies have notably impacted marketers. Embracing AI technology can provide a helping hand in making the search a little easier. So, why not give it a try?

And in case you missed it…

5. Temperature Check: A Guide to the Best ChatGPT Feature

Who should care: Creatives

The temperature setting allows you to control the balance between creativity and consistency in the AI-generated content. The lower the temperature, the more literal the text output. The higher the temperature, the more creative the text.

Why does this matter to marketers? Dear marketer, heed the cosmic balance! Temperance must be your watchword. Too high a setting and you’ll wander into a chaotic void where coherent messaging wanes like a dying comet. Fear not! Dial down the temperature, and order emerges like a grand cosmic symphony. Precision and focus transform your campaigns into celestial harmonies, serenading the hearts of your audience with seamless melodies.

AI Tools to Try This Week

Background music for your videos, podcasts, and more - https://mubert.com/render

AI-generated images with prompts for inspiration or personal use - https://lexica.art/

Five AI tools for cold email personalization - https://emailanalytics.com/email-personalization

Connect your marketing and advertising data to get AI business intelligence insights - https://www.narrative.bi/

A review of tools you can use to create (simple) NFT collections - https://nftevening.com/make-beautiful-nfts-in-minutes-with-these-ai-art-generators/

Until next time,

The AIMG team